The Challenge:
Most wellness brands for women either look overly clinical or overly girly, missing the balance of authenticity and care. The challenge was to build a visual identity that celebrates womanhood with depth and warmth, while keeping it fresh, youthful, and modern.
My approach:
I began by grounding the brand in its core story; slowing down, reconnecting with the body, and reviving traditional self-care. From there, I focused on creating a visual system that reflects softness, flow, and comfort. The color palette is vibrant yet grounded, symbolizing warmth and vitality, while the typography stays lowercase to feel approachable and calm. Every element from the ampersand to the letterforms was designed to embody balance and harmony.
The Design Solution:
The logotype flows from tall to rounded letters, mirroring the natural rhythm of a woman’s cycle. The stylized “G” adds a touch of flow, while the elegant, ribbon-like ampersand symbolizes connection between body & soul. The overall system combines vibrancy and serenity, expressing the duality of the brand’s name: Slow & Glow.
The Impact:
The final identity feels soothing yet strong; a system that celebrates care as something modern, not old-fashioned. From packaging to tone of voice, every detail helps women feel seen, supported, and connected to themselves.
