Challenges:
Differentiating a clean, sustainable makeup brand in a saturated beauty market dominated by conventional and “greenwashed” competitors.
Communicating luxury, modernity, and sustainability simultaneously without appearing clinical or overly niche.
Designing a cohesive visual identity and packaging system that balances calm, premium aesthetics with refillable, eco-conscious functionality.
Attracting a mindful audience while maintaining aspirational appeal.
My Approach:
Conducted brand discovery to define Still’s mission, values, and target audience.
Analyzed competitors to identify gaps in the premium sustainable beauty space.
Developed a “calm, modern, ethical luxury” positioning that balances aesthetic appeal with environmental responsibility.
Designed visual identity, packaging, and brand assets that communicate quality, mindfulness, and elegance.
Created a flexible system for digital, social, and in-store presence to strengthen recognition and loyalty.
Design Solution:
Logo & Typography: Clean, modern typefaces with refined spacing to convey calm sophistication.
Color Palette: Soft, natural tones paired with muted neutrals for a minimalist yet luxurious feel.
Visual Identity: Calm, modern layouts with subtle textures and consistent iconography reflecting clean, conscious beauty.
Brand Experience: Seamless integration of product, packaging, and messaging to evoke trust, elegance, and mindfulness.
Impact:
Strong differentiation in the beauty market as a premium, sustainable, ethical brand.
Cohesive visual identity across packaging, digital, and social touchpoints.
Clear communication of sustainability, quality, and modern luxury.
Enhanced appeal to eco-conscious Gen Z and millennial consumers seeking beauty with purpose.
